Deckchair view of Royal Crescent.

Bath may not have a beach to its name but that hasn’t stopped one enterprising company from deciding to invest in deckchairs – and rather posh ones at that.

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Forget those stripey little numbers you sit in at the seaside as Cheeks on Seats has gone for something considered more in keeping – especially when it comes to renting one while admiring the Royal Crescent beyond.

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Co-owner Sharon Jefferson trying out one of her chairs for hire.

I  bumped into this story while out on business, so had only my iPhone with me to record me asking co-owner Sharron Jefferson where the idea had come from.