Too good to waste

Launched today – a partnership deal that should help businesses in the region fight food waste and become more sustainable.

It’s between Visit West, the Destination Management Organisation for Bristol, Bath and North East Somerset, North Somerset and South Gloucestershire and Too Good To Go whose app was launched in 2016 to combat waste within the food industry.

Every day surplus fresh food goes to waste at cafes, restaurants, hotels, shops, and manufacturers just because it hasn’t sold. The app lets customers buy and collect this food – at a great price – so it gets eaten instead of wasted. Customers won’t know exactly what’s in the order until it’s picked up but it is guaranteed to be worth at least three times what they pay. Over 16,000 businesses across the UK have already signed up to the app including 1 in 3 food and drink businesses in Bristol.

Kathryn Davis, Director of Tourism, Visit West said: “We are delighted to announce our partnership with Too Good To Go. Reducing food waste is critical for businesses and the planet, so it is important for us to support initiatives such as this.  Too Good To Go helps businesses to reduce food waste, recover costs and find new customers, supporting sustainability across retail and hospitality.”

Paschalis Loucaides, UK Managing Director, Too Good To Go said: “We’re thrilled to be partnering with Visit West to help even more hospitality and food businesses in the local area fight food waste. If we’re to reduce our greenhouse gas emissions and fight climate change, reducing food waste is the number one action we can take. I can’t wait to see the impact we can make together through this fantastic collaboration.”

Matthew Phillips, Catering Cluster Manager, Bristol University said: “We started using Too Good To Go in September 2019 as a way of reducing our food waste in line with the University’s commitment to sustainability. We currently offer mystery bags from 4 locations utilising food items that would otherwise be thrown away such as sandwiches, salads, pastries as well as tinned or packaged food. The biggest advantage for us has been to not only reduce our food wastage, but also offer another platform to reach our students as well as the public to encourage our sustainability message.” 

About the partnership:This partnership means that any hospitality and food business that is a member of Visit West is able to join the anti-food waste initiative and have its annual fee waived as part of their Visit West membership.

About Visit West: The Destination Management Organisation (DMO) for Bristol, Bath & North East Somerset, South Gloucestershire and North Somerset. It supports the visitor economy of the region which is worth £2.33billion and supports 45,000 jobs. Visit West operates the Meet Bristol & Bath Convention Bureau and the Visit Bath and Visit Bristol consumer websites.

About Too Good To Go: Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted. In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so local diners can find, buy and enjoy it.

Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, and bakeries every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.

Too Good To Go by numbers:

17 countries

100 million meals saved globally

48 million app installs globally

127,000 partner stores globally

2020 became a registered B-Corp

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