New look for Cleveland Pools


The new logo for Cleveland Pools
The new logo for Cleveland Pools

A sneak preview of the new logo for the Cleveland Pools Trust which is going to be officially launched at Easter – though you can see it on their website and Facebook page

The new imagery and logo has been produced by Steve Richardson, the Creative Director at Mr B & Friends in Bath as part of the re-branding programme for the Pools.

A spokesperson for the Trust told the Virtual Museum: ‘We wish to extend our sincere thanks to Steve for volunteering his time and effort on this, not least ‘wow-ing’ us with his interpretations of the new-look Cleveland Pools when our marketing working group met earlier this month.

We shall be officially launching the logo when the re-vamping of our website is complete, and this should in time for Easter.’lido

It’s a frantic week for the Trust as an application for HLF funds to attain the much-needed funds to fully restore the Cleveland Pools is going in at the beginning of April and they will face a nail-biting wait of about three months before finding out if it has been successful. B&NES have already promised a further £200,000 if the Lottery funds are approved.

The Pools complex – on the bank of the River Avon – is the country’s only surviving Georgian lido. Built in 1815 in the shape of a small crescent, it was one of the earliest examples of a ‘Subscription Pool’ – built with private money for public use.

© Wessex Water archives
© Wessex Water archives

For decades the formerly named ‘Cleveland Pleasure Pools’ were a favourite summer destination of generations of people from Bath and beyond.

By 1861 this glorious open-air venue had become so popular that the Victorians added a children’s upper pool.

Sadly the Pools closed in 1984 when public funds were re-directed to the Sports Centre, but now the Cleveland Pools Trust – in partnership with the Prince’s Regeneration Trust, English Heritage and Bath & North East Somerset Council (B&NES) – is finally making headway with its campaign to restore the Grade II* baths and reclaim them for outdoor swimming.