It’s a gift.

A city centre gift card has been introduced this week in Bath and already the number of businesses accepting it has reached 205!

Stuck with what to buy a friend, loved one or colleague as a gift? Is there a birthday, wedding, baby shower or leaving do fast approaching? You may want to consider the new Bath Gift Card.

The Bath Gift Card is the perfect flexible present for any occasion. Launched by Bath Business Improvement District, the Bath Gift Card is the ideal option for those tricky-to-buy-for loved ones as it can be redeemed at a huge range of outlets across Bath.

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Bath has something for everyone – from visitors who want to see the city sights to local residents looking for a special treat. The Bath Gift Card is also great for an employee or corporate incentive scheme, or to fulfil a wedding gift list. And come Christmas, many think it will be a godsend.

The Bath Gift Card can be purchased online from and from designated sales points in the city, such as My Small World in Southgate. The Bath gift card artwork was created by local artist and illustrator Laura Fearn (who designed Streetwise for the Minerva Owls of Bath sculpture trail) and features the unique Pulteney Bridge.

The card can be loaded with as little as £10 or as much as £500, and the choice of where to spend it is huge. There are more than 180 participating businesses, which include national and international high street chains such as Gap, Tiger, Hobbs, H&M, Blacks, HMV, Feather & Black and Dr Martens, department stores Jolly’s and Debenhams – as well as smaller independents such as Pug & Puffin, Vinegar Hill, Mr Bs Book Emporium, Happology Childrenswear, John Moore Sports and Mallory Jewellers to name but a few.

The Bath Gift Card can also be redeemed at an assortment of eateries from Amaroni to Zizzi – including Firehouse Rotisserie, Brasserie Blanc, Nandos, Patisserie Valerie, Bengal Brasserie, Yo Sushi, Green Rocket Café, Yum Yum Thai, Saracen’s Head, Vino Vino and many more.

The card can be used at the major attractions (e.g. The Roman Baths, Victoria Art Gallery, The Fashion Museum, the Jane Austen Centre), to book a stay in a hotel (eg the Hilton, The Francis Hotel, No. 15 Great Pulteney Street, Travelodge), to get your hair done (eg Toni & Guy, Essensuals, Frontline Style) or even for health & beauty treatments (Thermae Bath Spa, Radiance Wellbeing). For a full list of participating businesses, please visit

Allison Herbert, CEO of the Bath BID;
“The Bath Gift Card is a gift that shows you care about the recipient but also care about our city. It is a great alternative to existing national cards and online gifting options. It represents an important development for both local businesses and the local economy as it can spent in a wide range of participating shops, restaurants, bars, hotels and leisure facilities all within Bath.”

Dawn Burden, Director of My Small World Toy Shop;
“We love the bath Gift Card because it gives customers the brilliant opportunity to gift a whole shopping experience around Bath’s awesome, beautiful and unique stores.”

“We are delighted to be selling the Bath Gift Card to both residents and tourists. Located where we are in SouthGate, we naturally meet people new to Bath and it gives us the chance to advise and cherry pick experiences for them. With the Bath Gift Card they can do it all.”

Nicholas Wylde, Goldsmith & Jeweller commented;
“It is very exciting that this method for supporting local independent businesses is coming to Bath. Anything that keeps the side street independents alive is excellent and we’re very happy to see that Bath BID has taken this on board. We’re looking forward to our community coming together to support these brilliant shops. Let’s hope lots of people have them turn up in their Christmas stockings!”