Independent businesses fight back!

A screen shot of the new web facility.

Bath’s independent tourism businesses is coming together to launch a new way of connecting with its potential guests.

Next Monday will see the  launch of StayinBath.org, a collaboration of local independent accommodation providers – backed by the Bath Independent Guesthouse Association (BIGHA) – and supported by many of the city’s independent retailers and eateries.

komedia
The Komedia Centre

The launch, with honorary guest, Wera Hobhouse MP, is being held on September 24th at Komedia and will coincide with StayinBath.org’s partnership with innovative digital guest welcome product, Touch Stay. Through the partnership with Touch Stay, members will easily be able to connect with guests and provide information, discounts and incentives in ‘real time’ for the city’s many independent retailers.

Independent businesses are the cornerstone of the country’s economy. They provide a trustworthy staple of people local to the area who can offer a personal, high-quality service to anyone looking for a more in-depth tourist experience.

The new site highlights the high-quality, friendly service you can often only find with independent businesses and brings them all together for travellers to truly see what Bath has to offer. Guests can also guarantee value for money as booking directly with StayinBath.org members incurs no 3rd party booking fees, therefore offering savings of up to 15%.

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A screen shot of the new web facility.

Andy McNulty, co-founder of Touch Stay said, “We’re really excited that our app can support associations like StayinBath.org by connecting guests directly to local, independent businesses. Guests increasingly want to experience local, authentic brands over larger chains, and we delighted to be a part of the solution.”

BIGHA Chair and independent accommodation owner, Harry Tedstone, said: “Over the last decade, the importance of independent businesses to the Bath economy and the visitor experience has been highlighted on many occasions. However, we can no longer solely rely on cash-strapped local authorities, with whom we work closely, to promote and support the independent sector. As with many other stakeholders in the future of Bath, we recognise the need to play our part in maintaining our living heritage.

“As we are all volunteers, we have developed a cost-effective and user-friendly service to act as a shop window for Independent Bath to attract the 21st century traveller to our region. Bath is a great place to live, work and visit and the independent offering is all part of that.”

For more information visit www.stayinbath.org

 

About StayinBath.org

 

StayinBath.org is owned and run by BIGHA, the Bath Independent Guest House Association, a voluntary membership organisation made up of over 100 guesthouses, small hotels and self catering accommodation, all working together to offer overnight visitors to Bath the best possible experience. www.stayinbath.org

 

About Touch Stay

 

Touch Stay is a digital guest welcome product that enables independent accommodation providers and associations to share property and area information with their guests, creating a more personal experience and connecting guests to local events, retailers and eateries. www.touchstay.com