The Association of Leading Visitor Attractions (ALVA) has released the visitor figures of its members for 2024 during English Tourism Week.
The total number of visits to 400 ALVA sites in 2024 was 157.2 million, which was a 3.4% increase on the previous year but still represented a decline of 8.8% on the 169.7 million visits in 2019 to the top 386 ALVA sites.
The British Museum was the most visited attraction in the UK for the second year running with 6,479,952 visitors.
Our Roman Baths and Pump Room stayed in 29th place with 1,075,143 passing through the door.
According to the ALVA release:
“Later in the summer, The Roman Baths will stay open late every evening between July 21 – August 31 offering visitors a chance to enjoy the special atmosphere around the torchlit Great Bath.
For the first time they are putting together a programme of music and entertainment over the weekends, and there will be a pop-up bar beside the Great Bath.
The Roman Baths Museum will also stay open into the evening so that visitors can explore the displays about Roman life; long after the usual closing time. “
