We’re getting used to seeing these battery-powered scooters around our city-centre streets and now more communities in Bath will be ‘benefitting’ from this more novel and energy-saving travel.
Voi, the UK and Europe’s largest e-scooter operator, has announced it’s quadrupling its operating area for its shared e-scooter scheme to eight square miles.
Introduced over two phases, the first phase of the expansion has already seen Voi’s operating increase in June to 6 square miles and includes areas such as East Twerton, Oldfield Park, Bear Flat, Bathampton and Batheaston, amongst other areas.
The second phase sees the scheme open up to more people further south of Bath’s city centre to cover Southdown and Combe Down.
The expansion follows the recent news of Voi launching its new Voiager 5 (V5) e-scooter, which rolled out onto the streets of Bath and Bristol earlier this month.
Aside from being Voi’s most circular vehicle yet, with components that are easier to repair and reuse and double the amount of recycled materials, the V5 has a new ergonomically designed handlebar with an integrated phone holder and a bigger front wheel for improved safety, along with greater shock absorption, for a smoother ride – even on rough surfaces around Bath.
Yours truly went along to “Bog Island” for an early morning tryout for himself and to meet Voi’s man in Bath, Sam!
Today’s good news means hopping on a Voi e-scooter – namely, the company’s brand new Voiager 5 – will become easier and more convenient as the service is now available to a significant portion of 100,000 people that live in the city.
Voi says it’s e-scooter scheme illustrates how micromobility can successfully integrate into a city the size of Bath and complement the existing public transport offer.
Since the scheme was launched in October 2020, more than a quarter of a million rides were taken on Voi scooters, helping prevent more than 70,000 unnecessary short car journeys and saving an estimated 30 tonnes of CO2 from entering the atmosphere.
With a larger operating area, more people will also be able to take advantage of the service and the various discounts available, including those on low incomes, NHS staff and students. For example, people from low-income groups are eligible to receive more than 80 percent off their rides via Voi-4-All discounts, which means those illegible could travel around for as little as £1.22 a day or for just £8.75 per month with Voi’s daily and monthly passes.
Sam Pooke, Voi’s Senior Public Policy Manager for UK and Ireland, said:
“We are delighted Bath and North East Somerset Council has decided to expand our operating area. Their decision is a vote of confidence in what Voi has continued to deliver since launching the scheme in 2020 – a safe, reliable, affordable, and overwhelmingly popular service for all.
“With more e-scooters on the ground and more opportunities to take advantage of Voi as a sustainable alternative service for getting across the city, Bath is always one ride closer to improving air quality, tackling congestion and most importantly, creating a better city for living.”
Councillor Matt McCabe, Bath and North East Somerset Cabinet Assistant for Sustainable Transport, said:
“The purpose of including the whole city in these final months of the trial is to see whether e-scooters can reduce the number of short car journeys in Bath.
“The government has announced that it will bring forward legislation to legalise e-scooters later this year, so this is the last chance for residents to experience them in a controlled manner. Voi is ready to deal with any issues regarding the scooters, where they are parked, and how they are ridden.”
While Voi continues its mission to create better cities for living, safety remains the e-scooter company’s top priority. Besides encouraging all riders to complete the RideLikeVoila e-scooter traffic school, the company organises regular online and in-person safety events – the next one takes place on Saturday 2nd of July in Bristol – and has recently launched its newest safety campaign Let’s Get it Right to continue to educate riders to follow the rules of the road and ride safely.
The company also continues to invest in technology and infrastructure, including features such as the Parking Photo which ensures riders leave the scooter well parked at the end of each journey and the Report a Voi page which allows anyone to easily report any misplaced scooter or instances of misuse.
- Voi launches the new Voiager V5 in Bristol and Bath, see news story here
- Before the expansion, the scheme was 2 sq. miles, which expanded to 6 sq. miles earlier on Friday 10 June. The final phase of the current expansion will increase the operating areas to 8 sq. miles in July.
- Discounts are also available for students, members of the armed forces, veterans, and NHS workers – see here
- The e-scooter trial is being led by the West of England Combined Authority in partnership with Bristol City Council, Bath & North East Somerset Council, and South Gloucestershire Council
- Riders can now explore with our dedicated city guide: https://www.voiscooters.com/city-guides/bath/
- Voi’s vision statement – ‘Cities Made for Living’ – on how we can transform cities for the better
Founded in 2018, Voi is a Swedish micromobility company offering e-scooter and e-bike sharing in partnership with towns, cities and local communities. We believe e-scooters can play a central role in changing how people move in our towns and cities in the future. We want to ensure that the micromobility transformation happens the right way – through real innovative technology, open and transparent dialogue with towns, cities and governments and by adapting our products to local needs. Voi has been a carbon-neutral company since January 2020 and has adopted the United Nations’ Sustainable Development Goals (SDGs) as a guiding framework.
Voi operates in over 90 towns and cities across 11 countries. It is headquartered in Stockholm and employs 1,000 people. To date, Voi boasts more than six million riders and has served more than 100 million rides.