Love local says Metro Mayor

West of England residents are being urged to “Love Local” and “Explore Local” after the reduced rate of VAT for hospitality and tourism comes to an end today.

It’s a plea by Metro Mayor Dan Norris and comes after the Chancellor chose not to extend the 12.5 per cent rate of VAT in his Spring Statement last week, with VAT rising to its full pre-pandemic rate of 20 per cent today (Thursday 31 March).


The rate of VAT was cut to 5 per cent in July 2020 to support the industry during lockdown. It increased to 12.5 per cent in October 2021, and from today, has returned to the standard rate of 20 per cent, leaving hard-pressed West of England businesses out of pocket.

The Metro Mayor says the move makes his campaign encouraging people to rediscover the region this spring all the more important as he once again urged people get out there and support a local café, restaurant or plan a visit to a great West of England tourism attraction.

Metro Mayor Dan Norris said: “Our region has the most fantastic local attractions, green spaces, museums, galleries and more, but they need our support now more than ever. So whether it’s exploring the history of Bristol at M Shed, entering the world of Bridgerton in real life at Bath’s Holburne Museum or taking in nature at its finest at Wick Golden Valley Nature Reserve, let’s all get out there, rediscover our amazing region and give our world-leading tourist attractions the boost they need”.