A pitch for Christmas

It’s time to apply for a pitch if you want to take part in this year’s Bath Christmas Market which – for the first time -in its 20 year history – will run for 25 days.

Traders who want to make the most of the run-up to Christmas in the heart of beautiful Bath can apply here: bathchristmasmarket.co.uk/get-involved for pitches with options on 11, 14 and 25-day trading. Organisers are also offering some great new ‘start-up’ options to help new business.

The popular Bath Christmas Market is ranked in the top 10 in Europe and attracts 400,000 visitors per year, with an estimated spend in the city of £32.5 million in 2019.

This year Bath & North East Somerset Council is investing £27,200 on improvements to the chalets, which for Covid-safety measures for stallholders and the shoppers, will be reduced from 205 to 161. This will allow more space for visitors to move through the event site during traditionally busy periods. The proposed site will have a similar footprint to 2018/19 with the re-introduction of the areas around Bath Abbey.

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Pitch fees are being advertised at a reduced rate to help with the fact that people have struggled for many months and there will be some very short-term pitches for traders who are either starting out or have always wanted to sell at the market but maybe couldn’t make enough stock or are unable to attend the full duration of the market.  

Sustainability is important to the market which has an emphasis on local artisan, locally produced food and good quality products. Single-use plastics are not permitted and all stallholders must use environmentally-friendly biodegradable alternatives to common single-use plastic products such as product packaging, bags, bottles, straws, containers, cups and cutlery.

Bath Christmas Market was extended for an additional week as part of the council’s commitment to support stall holders and traders as they recover from the impact of Covid 19.

This year it will launch with a residents’ night on November 24 and finish on Sunday December 19, giving stallholders additional trading days.

Councillor Dine Romero, cabinet member for Children and Young People, Communities and Culture, said: “The market generates a huge amount of interest from traders and food outlets both locally and further afield our Christmas market team is now sending out invitations to apply for a pitches which are always in high demand because of its popularity and high footfall. Sustainability is important to the council and this is reflected in the application process. For example, stallholders must declare where food products and ingredients have been sourced and how they will promote UK growers and producers.  

 “We all know the market has huge boost not just to the stall holders but also to our retail, accommodation, hospitality and tourism sectors and this year it will play a critical role in helping business get back on its feet.”   

The council will continue to monitor Government Covid advice very closely throughout the planning and delivery stages of the market and the health and safety of residents, visitors and all those participating is, and always will be, the utmost priority.

Express planning permission is not required this year, due to changes in legislation which allows councils to deliver market events.

1 Comment

  1. Paul Polden emailed me with the following:

    ‘I’m glad to see the market back this Christmas as Bath always seems a somewhat magical place to be in the Festive Season and I welcome the incentives being offered to traders. I hope there is a good take up.

    I just wanted to comment on the layout of the chalets in Milsom Street. Not sure if chalets will be placed there this year but if they are I wonder if anyone has considered putting them back to back down the centre of the road with a Service area in the middle.

    This has the advantage that visitors can not only browse the chalets but also view the shops, those that are left, at the same time. Also, if pop up shops were allowed to operate in the empty shops this would provide additional interest to visitors and also add to the revenue for the City too.

    Maybe it would be possible to open up the former Loch Fyne for a pop up food and drink area? Just my thoughts.”

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